Listar por autor "Berné, Carmen"
Mostrando ítems 1-3 de 3
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Direct and indirect tourism online channels. Do they have a different potential for customer loyalty?
Múgica Grijalba, José Miguel
; Berné, Carmen (MDPI, 2020)
Artículo / Artikulua 
To manage their competitive goals, e-tourism service companies, in direct and in indirect channels respectively, need to know the antecedents of customer loyalty. Customer loyalty, generated by satisfaction in its various ... -
Editorial: the impact of AI-enabled technologies in e-commerce and omnichannel retailing
Cortiñas Ugalde, Mónica ; Berné, Carmen; Chocarro Eguaras, Raquel ; Niilssen, Frode; Rubio, Natalia (Frontiers Media, 2021)
Otros / Bestelakoak
Organization's adoption of technology has been an important topic over decades. There is also little doubt that technology influence and has an impact on how organization work and to some extent also on how they are ... -
The use of a retail store database for brand choice analysis
Berné, Carmen; Cortiñas Ugalde, Mónica ; Elorz Domezain, Margarita ; Múgica Grijalba, José Miguel (Taylor & Francis, 2004)
Artículo / Artikulua
Retailers who wish to make decisions for a single store and have access to the scanner data of all purchases and to the scanner data of customer card-holders may worry about erroneous inferences when using one of the two ...
